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About AdCoach

Welcome to AdCoach Germany

AdCoach® is a well-known German consulting and training company based in the centre of Cologne. We are specialized in current Management, Marketing, Advertising and Sales topics. Our list of clients is quite considerable, ranging from global B2B / B2C companies to international agency networks.


A large number of Germany's top 100 companies as well as numerous global players have placed their trust in our MarCom expertise since 2001.


Mission and passion

Our mission is to help marketers around the world meet the challenges of the increasingly fastmoving marketing business. That is why we are constantly designing new marketing trainings, eLearning content and learning platforms to support and serve international, agile marketing teams.


Our passion is to search the world for outstanding marketing strategies and to constantly monitor the global marketing trends.


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Business units


AdCoach is divided into three business units:


  • AdCoach Academy (Training and Coaching)
  • AdCoach KFaktory (Knowledge Creation, Knowledge Design)
  • AdCoach Publishing / Media ( |


The AdCoach Academy develops and conducts keynote lectures, seminars, in-house trainings and e-learning concepts that are linked to current topics on marketing, live-marketing, advertising and sales. Our training programs are aimed at marketing specialists in global companies and international agency networks, as well as independent entrepreneurs who want to update and/or complement their marketing skills.


AdCoach KFaktory offers knowledge creation and knowledge design. We focus on creative product and brand communication as well as the design of innovative infotainment and edutainment concepts, eLearning content, informational and educational live events.


AdCoach Publishing focuses on the publication of marketing-specific media, such as the digital marketing magazine, which regularly reports on news and trends in marketing.

International Marketing Academy

Our current international training program for Marketing and Event Professionals includes live webinars and online courses on the following topics:


  • Event Master Course – Our new 24/7 digital masterclass on modern event management & live marketing.
  • 360° Campaign Planning & Campaign Management – How to design and manage multi-channel marketing campaigns.
  • Project Management for Marketing Teams – A comprehensive training on how to manage marketing projects successfully.
  • Project Management for Agencies – A complete training on the best practices in managing clients, teams and projects.


Further information: If you would like to get more information, please send us an email with your business contact details:

Awards belongs to the best addresses in the German Professional Training Network



Monika Monzel, Master of Business Administration (Dipl.-Kff. / University of Cologne, Germany). Managing Director, Head of Training (AdCoach Academy), Editor-in-Chief ( More than 20 years of marketing expertise with focus on marketing strategy, live-marketing, campaign planning, neuromarketing, knowledge design, infotainment, edutainment. Intensive practical experience in B2B and B2C Marketing as Product Manager, Marketing Consultant, Senior Account Director.


Ralf Monzel, Business Economist (University of Cologne, Germany). Marketing Consultant, Trainer, Speaker. Author of numerous articles and publications, e.g. at Haufe and AdCoach Publishing. Content Developer. Main areas of expertise: marketing analysis, live-marketing/event marketing, marketing technology, digital marketing, IT law & competition law.

Contact & Imprint

Contact / Imprint:

AdCoach Marketing & Publishing Services UG (limited liability)

Managing Director: Monika Monzel (Dipl.-Kff. / MBA)

Head office: Cologne / Germany

Commercial Register: Cologne, HRB 71171

VAT no.: DE815251700

Postal address: Butzweilerstrasse 35-39, 50829 Koeln, Germany

Fon: +49 (0) 221-98946070



Data collection declaration:

You can find our privacy policy here.




Please notice:

Intellectual Property Rights / Copyright and Trademarks

All rights in the content of including trademarks, copyrights, design rights, know-how, source codes and any other intellectual property rights are owned by or are licensed to us. You are permitted to display these materials on a computer screen and to download and print a hard copy for using this as an information resource on us. It's not allowed to use it as your own service or product / product description.


This website may contain links to other websites or links to download software from other websites (e.g. Acrobat Reader). We have no control over and are not responsible for the content, privacy policies or security of such sites. We recommend to check the privacy and security policies of each website you visit.


Target Audience

Although anyone may be able to access the website, our services are only directed at and are only available to and for use by companies, advertising agencies and government.


Applicable Law and Jurisdiction

We provide our services and informations solely according to the law of Germany. Applying law: Law of Germany.


Data protection declaration

You can find our privacy policy here (only in German language).



Contact us:


Have a question? Need help?
fon. +49 (0) 221 98946070

(Lines are open Monday to Friday 9am - 5pm)
or email

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