Publikationen | ebook: Mental Briefing Power (English)
ebook: Mental Briefing Power (English). The perfect mindset to write a good creative brief
16 Pages, Vol. 1 / 2018. Author: Monika Monzel (Editor)
Mental Briefing Power (English)
The perfect mindset to write a good creative brief
Author: Monika Monzel (Editor)
Publisher: AdCoach Marketing & Publishing Services, Cologne (www.adcoach.de)
Vol. 1 / Sept. 2018
16 pages, DIN A6 (eBook)
When marketing becomes more complex, companies and their agencies are moving closer together.
The best results are always achieved as a team. Marketing managers and their creatives will also work more closely together in the briefing process. The classic "one-channel brief" is out of time – Co-working is the order of the day!
The basis for this is an attitude that promotes creativity on both sides.
The mini-book "Mental Briefing Power – The perfect mindset to write a good creative brief" explains five mental requirements for a good creative brief. It helps clients and agencies to find the right attitude in the creative process.
Mental Briefing Power – 5 creativity-promoting attitudes
Nothing is perfect right from the start! Good results are always achieved step by step.
A creative brief is not a scientific paper. Ask for good advice and inspiration, then reduce the brief to the essentials!
Avoid endless correction loops, three rounds are enough! Dare to come to an end.
One cannot expect applause from everyone as long as several decision-makers are involved in the process. No reason to lose direction!
If you don't dare to make mistakes, it's best to do nothing. In marketing, we should be brave, but we should also have an "error hygiene".